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We the Media: Communicating in Anxiety-Laden Times


In the face of shifting, sometimes conflicting guidance, reopening schools is easier said than done. For communicating in uncertain times, my advice is this: Manage change with authority. State boards should make every effort to involve stakeholders early in planning. Be transparent when the information that undergirds the plan changes, and point stakeholders to trustworthy sources so they can make the best decisions possible.


Communicating in Anxiety-Laden Times



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